"A household based in north London is looking for an exceptional and qualified instructor to assist their smallest child on his initial journey to growing into an English gentleman."
Upon seeing this advertisement, you might naturally overlook the term "beginning" as simple a turn of phrase.
But, it could be the crucial aspect of this unique job advert, as it attempts to recruit a teacher for a one-year-old.
Hundreds of responses have since been submitted since the unnamed family posted their call for the £180k-a-year tutor, who has to be "a uniquely qualified person".
During the past few weeks, the advert has received attention throughout the press, with several questioning why?
Progressive Approach
The CEO, head and founder of a global tutoring firm, which is helping the family in their search, explained that in spite of first doubt, he found the plan "visionary", and "innovative".
When he consulted the family, he mentioned they appreciated the unconventional nature of their requirement, and how young their son is.
However, they clarified that they "preferred not to postpone any longer" to get a tutor, as they had waited until their elder sibling was five, and by that age "cultural influence had already taken hold".
What precisely did the family indicate by "cultural bias"?
It's "all-encompassing", he answered. "The way you eat, the manner you speak".
He stated the firstborn had adopted "very nuanced, non-verbal cues" from the family, and had taken on their cultural habits. The family informed Adam they did not want history to repeat itself with their new baby.
The plan: To bring in a English tutor, who should speak with Received Pronunciation, to guide the baby from the very start.
Subtle Influence
"A great deal of the development at the outset here is kind of osmotic," said Adam.
It's through this natural absorption that the family are hoping the child will adopt the UK customs they aim to instil.
Adam noted the tutor needed to be someone who went to "prestigious academies – similar types of schools as the family hope to send their son to".
"The tutor simply needs to be the suitable individual, they'll be carrying out things they don't even know they're doing, effortlessly," he added.
Cost Not Relevant
The family informed Adam the selected educator should ideally also have understanding of or interest in riding, skiing, the arts and musical activities so as to shape the child in a diverse set of hobbies.
Furthermore though, he said the family wanted the tutor to enrol the child on a selection of courses so the child would be "pony-riding and learning an tool by the time they are about three years old".
In the family's perspective, assisting their son grow into a "UK sophisticate" will result in accomplishment and open doors.
"Taking into account the advantages and disadvantages of that, because it's definitely a class statement," he notes.
However, despite all this tutelage in "Britishness", might the child pick up so-called cultural bias from the international family he resides with regardless?
"Absolutely", said the CEO. "They know this could fail, but they've simply adopted the attitude of, 'let's give it a go and let's go as early as we can', because the price of it is not relevant," he explained.
Impractical
There are some in the education sector who share similar doubts.
An education leader, CEO and founder of Blue Education, who provides personal educators, stated that "the journey of embracing two identities, or in fact, becoming oneself, is something that must be experienced personally, not engineered."
The expert wrote that he had emigrated from the Far East to the Britain at the age of childhood, and had been brought up experiencing and practicing both cultures. He progressed to be educated at a prestigious UK institution.
"The notion that one individual can serve as a living vessel of English culture, someone who can possibly transplant the qualities of a UK sophisticate to a 12-month-old child, seems to me idealistic and unrealistic," he stated.
"Based on my background, having a distinctly English tutor from infancy will not necessarily achieve the result they hope for.
"I did not have such a tutor, and however I have been fortunate enough to enjoy many of the experiences they aspire for their son."
He stated: "The reality is, self-identity should not be imposed from the outside; it must be embraced, and it must originate internally."
Purchasing UK Culture
Certainly, UK identity is something the CEO hopes can be instructed – and sold.
"I believe the fact that the world regards us in this regard is something that we should be cherishing|valuing|appreciating
